About Maridadi Couture

Seamstress and designer Rita Schaer had the privilege of living her childhood in Kenya and Switzerland, thus Maridadi Couture is the marriage of two languages. In Swahili, a Kenyan language, “maridadi” means anything beautiful, tasteful, or pleasing to the eye. Couture means high fashion in French, one of the languages of Switzerland.

With beauty as a source of inspiration, Rita began her career more than 25 years ago in Bern, Switzerland. After three years of apprenticeship there in haute couture, Rita attained a professional level of high dressmaking. Throughout that time she received unparalleled training in handwork and detailing as she learned custom dressmaking for elite clientele.

When she arrived in this country she went to work as a patternmaker for fashion designer Albert Nipon in Philadelphia where she learned the commercial side of sewing.

“I love knowing that when somebody leaves, it’s perfect. They know that they look incredible and they look beautiful.”

— Rita S

In 1988, Rita integrated her years of European training with the business of sewing and Maridadi Couture was born. For years, Rita expanded her business in her own home, even putting a new addition on her house to accommodate the growing needs of her clients. Ultimately, Maridadi moved into its fantastic new location at the intersection of Waterloo Boulevard and Route 100 (Pottstown Pike) in Exton, Pennsylvania.

Rita works alongside her daughter, Jennifer, who spent a number of years in management with national fashion retailers and grew up watching her mom working in the sewing business. Many of today’s Maridadi Couture clients have been coming to Rita for generations so they remember Jennifer as a child. Mothers have brought their daughters for proms and now their daughters are getting married and the legacy continues.

Our team of expert seamstresses works together to deliver the highest quality work done in the shortest amount of time – and Rita personally inspects each item before it goes out.

Her motto? “It’s handled,” she says. “When someone has a problem and brings it to me, I tell them ‘It’s not your problem anymore, it’s solved.’”

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Tues — Thurs: 9:00 am - 5:30 pm
Fri: 9:00 am - 1:00 pm
Sat: 8:00 am - 12:00 pm

Appointments recommended


101 Waterloo Blvd
Exton, PA 19341

Located at the intersection of Rt 100 and Waterloo Blvd. in Exton PA.